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Ridden by champions, Factor wheels and hubs have endured countless rides being punished by the world’s hardest riders.

Factor is a premium wheel line boasting the pinnacle of technology from leading wheel maker, Novatec. All Factor wheels have a custom tooled high compaction carbon fiber rim mated to an ultra-responsive rear hub with 6-pawl cassette body. Engineered solely for the purpose of putting power to the ground as quickly and efficiently as possible, Factor Complete Wheelsets and Hubs are the pinnacle of bicycle wheel performance.

The pinnacle of bicycle wheel performance.

Factor in action